Vacation satisfaction and vacationists’ quality of life

Oksana Tokarchuk, Oswin Maurer

Abstract


Purpose. The aim of the present study is to investigate how satisfaction with different aspects of tourism destination contributes to the wellbeing of vacationist. We study the effect of self, functional, hedonic, economic, health and safety, moral and leisure congruities on the enhancement of quality of life reported by vacationists to Thailand.

Methodology. The study is based on a theoretical model developed in Tokarchuk, Maurer and Bosnjak (2015) according to which satisfaction with different aspects of vacation contributes to vacationists’ quality of life enhancement due to vacation. We extend the model by suggesting that improvements in quality of life influence revisiting intentions and word of mouth intentions. The model is empirically tested on data collected among 976 vacationists to Thailand on their departure. Empirical investigation of the model is performed with the use of structural equation modelling (SEM).

Findings. We find that all considered congruities positively and significantly contribute to vacationists’ quality of life enhancement. Their contribution can be seen as equally important. We find that quality of life enhancement has positive contribution to post-visit loyalty measured by visiting intentions and word of mouth intentions.

Practical implications. The model developed and tested in the present study helps practitioners to understand the most important aspects of destination image perceived by vacationists. The results of the model have wide range of application from developing of marketing campaigns to destination improvement and further development.

Originality/value. The present study provides additional insight into how satisfaction with various aspects of destination perceived by vacationists influences their wellbeing enhancement due to vacation taken in the destination. 


Keywords


Congruity model; Quality of life; SEM; Thailand

Full Text:

PDF

References


Alexandris, K., Kouthouris, C., Meligdis, A. (2006). “Increasing customers’ loyalty in a skiing resort: The contribution of place attachment and service quality”, International Journal of Contemporary Hospitality Management, 18(5): 414–425.

Anderson, J. R., Gerbing, D. W. (1988). “Structural equation modeling in practice: a review and recommended two-step approach”, Psychological Bulletin, 103(3): 411-423.

Barrett, P. (2007). “Structural Equation Modelling: Adjudging Model Fit”, Personality and Individual Differences, 42 (5): 815-24.

Beerli, A., Meneses, G. D., Gil, S.M., (2007). “Self-Congruity and Destination Choice”, Annals of Tourism Research, 34 (3): 571-87.

Bhattacharjee, A., Mogilner, C. (2013). “Happiness from ordinary and extraordinary experiences”, Journal of Consumer Research, 41(1): 1-17.

Bojanic, D. C. (1996). “Consumer perceptions of price, value and satisfaction in the hotel industry: An exploratory study”, Journal of Hospitality and Leisure Marketing, 4(1): 5–22.

Bosnjak, M., Sirgy, J., Hellriegel, S., Maurer, O. (2011). “Postvisit destination loyalty judgments: Developing and testing a comprehensive congruity model”, Journal of Travel Research, 50 (5): pp. 496–508

Bramwell, B. (1998). “User satisfaction and product development in urban tourism”, Tourism Management, 19(1): 35–47.

Chen, C.-C., Petrick, J.F., (2013). “Health and wellness benefits of travel experienes: A literature review”, Journal of Travel Research, 52(6): 709-719.

Chi, C. G. Q., & Qu, H. (2008). “Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach”, Tourism management, 29(4): 624-636.

Chon, K. S., Olsen, M. D. (1991). “Functional Congruity and Self Congruity Approaches to Consumer Satisfaction/Dissatisfaction in Tourism”, Journal of the International Academy of Hospitality Research, 3: 2-18.

Cleaver, M., Muller, T. E. (2002). “I Want to Pretend I’m Eleven Years Younger: Subjective Age and Seniors’ Motives for Vacation Travel”, Social Indicators Research, 60 (1-3): 227-241.

de Bloom, J., Geurts, S.A.E., Sonnentag, S., Taris, T., de Weerth, C., Kompier, M.A.J., et al. (2011). “How Does a Vacation from Work Affect Employee Health and Well-Being?”, Psychology & Health, 26 (12): 1606-22.

de Boer, A. G. E. M., van Lanschot, J. J. B., Stalmeier, P. F. M., van Sandick, J. W., Hulscher, J. B. F., de Haes J. C. J. M., Sprangers, M. A. G. (2004). “Is a single-item visual analogue scale as valid, reliable, and responsive as multi-item scales in measuring quality of life?”, Quality of Life Research, 13 (2): 311–320.

Diamantopoulos, A. Siguaw, J.A. (2000), Introducing LISREL. London: Sage Publications.

Dolnicar, S., Yanamandram, V., Cliff, K., (2012). “The Contribution of Vacations to Quality of Life”, Annals of Tourism Research, 39 (1)ì+èùàè 59-83.

Duman, T. Mattila, A.S. (2005). “The role of affective factors on perceived cruise vacation value”, Tourism Management, 26(3): 311–323.

Fritz, C., Sonnentag, S. (2006). “Recovery, Well-Being, and Performance-Related Outcomes: The Role of Workload and Vacation Experiences”,è Journal of Applied Psychology, 91(4): 936-45.

Gilbert, D., Abdullah, J. (2004). “Holidaytaking and the Sense of Well-Being”, Annals of Tourism Research, 31 (1): 103-21.

Hu, L.T., Bentler, P.M. (1999). “Cutoff Criteria for Fit Indexes in Covariance Structure Analysis: Conventional Criteria Versus New Alternatives”, Structural Equation Modeling, 6 (1): 1-55.

Huang, S., Hsu, C. (2009). “Effects of travel motivation, past experience, perceived constraint, and attitude on revisit intention”, Journal of Travel Research, 48(1): 1-16.

Kastenholz, E. (2004). “Assessment and Role of Destination- Self-Congruity.” Annals of Tourism Research, 31 (3): 719-23.

Kreisel, W. (2004). “Geography of leisure and tourism research in the German-speaking world: three pillars to progress”, Tourism Geographies, 6(2): 163–185.

McDowall, S. (2010). “International tourist satisfaction and destination loyalty: Bangkok, Thailand”, Asia Pacific Journal of Tourism Research, 15(1): 21-42.

McDowall, S., Ma, E. (2010). “An analysis of tourists' evaluation of Bangkok's performance, their satisfaction, and destination loyalty: Comparing international versus domestic Thai tourists”, Journal of Quality Assurance in Hospitality & Tourism, 11(4): 260-282.

Mechinda, P., Serirat, S., Guild, N. (2009). “An examination of tourists’ attitudinal and behavioral loyalty: comparison between domestic and international tourists”, Journal of Vacation Marketing, 15(2): 129-149.

Meleddu, M., Paci, R., Pulina, M. (2015). “Repeated behaviour and destination loyalty”, Tourism Management, 50: 159-171.

Neal, J. D., Sirgy, M. J., Uysal, M. (1999). “The Role of Satisfaction with Leisure Travel/Tourism Services and Experience in Satisfaction with Leisure Life and Overall Life”, Journal of Business Research, 44 (3): 153-63.

Neal, J. D., Uysal, M., Sirgy, M.J. (2007). “The Effect of Tourism Services on Travelers’ Quality of Life”, Journal of Travel Research, 46 (2): 154-63.

Nunnally, J. C. (1978). Psychometric theory (2nd ed.). New York: McGraw-Hill.

Petrick, J. F., Backman, S. J., Bixler, R. D., (1999). “An investigation of selected factors’ impact on golfer satisfaction and perceived value”, Journal of Park and Recreation Administration, 17(1): 40–59.

Prentice, R. C., Andersen, V. A. (2000). “Evoking Ireland. Modelling tourist propensity”, Annals Tourism Research, 27(2): 490-516.

Ramkissoon, H., Uysal, M. S., Brown, K. (2011). “Relationship between destination image and behavioral intentions of tourists to consume cultural attractions”, Journal of Hospitality Marketing & Management, 20(5): 575-595.

Reichheld, F. F. (1996). The loyalty effect, Boston, MA: Harvard Business School Press.

Rittichainuwat, B. N., Qu, H., Mongknonvanit, C. (2002). “A study of the impact of travel satisfaction on the likelihood of travelers to revisit Thailand”, Journal of Travel & Tourism Marketing, 12(2-3): 19-43.

Rittichainuwat, B. N., Qu, H., Mongkhonvanit, C. (2008). “Understanding the motivation of travelers on repeat visits to Thailand”, Journal of Vacation Marketing, 14(1): 5-21.

Sethi, V., King, W. (1994). “Development of measure to assess the extent to which an information technology application provides competitive advantage”, Management Science, 40(12): 1601-1624.

Sirgy, M.J., Kruger, P.S., Lee, D.-J., Yu, G. B (2011). “How Does a Travel Trip Affect Tourists’ Life”, Journal of Travel Research, 50(3): 261-275.

Sirgy, M. J., Su, C. (2000). “Destination image, self-congruity, and travel behavior: toward an integrative model”, Journal of Travel Research, 38(4): 340-352.

Tapachai, N., Waryszak, R. (2000). “An examination of the role of beneficial image in tourist destination selection”, Journal of travel research, 39(1): 37-44.

Tavitiyaman, P., Qu, H. (2013). “Destination image and behavior intention of travelers to Thailand: The moderating effect of perceived risk”, Journal of travel & tourism marketing, 30(3): 169-185.

Tokarchuk, O., Maurer, O., Bosnjak, M. (2015). “Tourism experience at destination and quality of life enhancement: a case for comprehensive congruity model”, Applied Research in Quality of Life, 10(4): 599-613.

Tokarchuk, O., Maurer, O. (2016). “From satisfaction with vacation to quality of life enhancement: A test of comprehensive congruity model” CAUTHE 2016: The Changing Landscape of Tourism and Hospitality: The Impact of Emerging Markets and Emerging Destinations, 479.

Um, S., Chon, K., Ro, Y. (2006). “Antecedents of revisit intention”, Annals of Tourism Research, 33(4): 1141-1158.

Watson, N., Wooden, M. (2010). “Data survey: the HILDA survey: progress and future developments”, Australian Economic Review, 43(3): 326-336.

Yoon, Y., Uysal, M. S. (2005). “An examination of the effects of motivation and satisfaction on destination loyalty: a structural model”, Tourism Management, 26(1), 45-56.

Zhang, H., Fu, X., Cai, L. A., Lu, L. (2014). “Destination image and tourist loyalty: A meta-analysis”, Tourism Management, 40: 213-223.


Refbacks

  • There are currently no refbacks.