Re-categorization and possible innovative, primary Systemic entire Marketing Re-articulations in Western btob services’ firms

Alberto Marino


By also defining originally challenging services’ Marketing Re-categorizations, this paper focuses successful systemic re-orientation to point out and to promote outstanding changes and relevant up grading of schemes, structures and contents of various primary btob Marketing, into dynamic and continuously updated Western services’ enterprises.With specific conceptualizations and deductions, both reinforced by results of a rolling, continuative Research (also involving direct and indirect comparison of a lot of practices), this paper discusses possible re-articulation (and re-naming) of various whole, innovative and primary (into relevant services’ enterprises) btob Systemic Marketing, each involving different and superior Sets of components to largely reinforce services enterprise‘s complete and whole Marketing. According to our thesis, a portion of dynamic and really services btob systemic firms, could get more and more value improvements also by choosing number (and contents) of “re-shaped” and innovative constructs that (also through a disruptive language) fully refine their comprehensive entire “btob” Marketing.Specifically, this paper introduces also for leading btob (Western) services’ enterprises, innovative series of possible (like in successful btob) “B” Sets and “B” Models non conforming to traditional marketing mixes.

Without forget the risk to excessively and un-correctly consider techno bases of btob practices in Western Countries, our proposal specifically points out that relevance and power of Brand (newly included in constructs like “B-P”) can be better enlarged and used by successful new entire, synergy and “B” based Systemic Marketing’ re-articulation for primary and large btob services’ enterprises.


Btob services enterprises’ Marketing Re-categorizations; Marketing Re-configurations;New “B”Sets;“B-P” centrality; “btob ” Multi “B” Sets based Advanced Systemic Marketing’ Re-articulations

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