Mega-events’ medium-term effects on host communities: The role of community pride

Francesca Magno, Giovanna Dossena

Abstract


Purpose. The purpose of this study is to evaluate the medium-term effects of mega-events on the quality of life (QOL) of the host community. In detail, we address citizens’ perceptions one year after the end of the mega-event, when citizens returned to their ordinary life and are able to provide a more comprehensive evaluation of the effects of the event. The research considers the perceived impacts along four dimensions (economic, infrastructural, image, cultural) and suggests that these effects are mediate by community pride.   

Methodology. This study investigates the effects of Expo Milan 2015. Data were collected through a questionnaire-based survey among the residents in Milan in October and November 2016, one year after the end of the event. A convenience sampling technique was used. Structural equation modelling was used to analyze data.

Findings. The results provide support for the hypothesized effects and highlight the pivotal mediating role of community pride.

Practical implications. The findings may be of interest for authorities interested in hosting mega-events in the territories. Our research shows that in the medium-term mega-events can improve residents’ QOL but that specific initiatives are required to strengthen community pride. 

Originality/value. Available literature has examined the direct effects of mega-events on residents’ QOL. This is the first study to suggest and demonstrate that community pride mediates such effects which means that stronger benefits may arise if residents develop community pride. 


Keywords


post mega-event; host community perceptions; quality of life; community pride; public authorities

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References


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