Management of organisational energy supported by QM system -the case of CCE

Marko Kiauta, Ivan Rahelić, Jure Jovanović


Purpose. To contribute the vision of actual furthering of the development of quality management process in the direction of its greater usefulness.

Methodology. Linking findings:

- analyses of the development of the ISO 9000 family standards and their role

- analysis of the ISO 9001 requirements scope dissemination

- analysis of the concrete approach in CCE

- proprietor’s own analysis of CCE context in the period since its establishment to the 
       present day

- analyses of the relations between organizational energy and the quality management system

Findings A communication framework for bringing quality management closer to employees is identified. It is necessary to gradually fuse the management system and the quality management system. The form should not prevail over content.

Practical implications. A concrete example, which can be useful for disseminating good practice, is presented.

Originality/value. An innovative interpretation of the ISO 9000 standards family role in supporting the learning process of humanity is presented. Visualization of the dissemination of quality management within the organization according to ISO 9001 requirements is also presented. The title of the quality management system is innovatively called the CCE organizational energy management system. By doing so, we compare the quality management system with the electricity management systems as supplied by CCE to its customers. 


quality management development; vision; standards; management; organisational energy

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