Jugaad and innovation: Which links?

Elena Giaretta, Chiara Rossato, Syed Shan-E-Raza

Abstract


Purpose. The paper aims to better investigate Jugaad phenomenon to achieve a more correct definition and framing of the concept itself compared to the innovation one.

Methodology. Owing to limited availability of data related to Jugaad and, in add, the fact that it is a cultural specific phenomenon developed in certain geographic area with particular socio-cultural characteristics, it seemed to us appropriated to choose autoethnography as qualitative research methodology. We have applied text analysis as tool to study in depth the literature that encircle the concept of Jugaad, invention and innovation in various way.

Findings. The literature review has revealed poor clarity about the subject. In particular, there is a lack of a reasoned placement of Jugaad with respect to the concepts of invention and innovation. For this reason we have proposed a Jugaad positioning model with respect to invention and innovation. Moreover we have identified three different forms of Jugaad: survival Jugaad, creative Jugaad and innovative Jugaad.

Practical implications. Jugaad, in particular innovative one, has relevant implication in the entrepreneurial world because it has a great potential to reap the benefit of the talents and ideas available at grass root level and come up with breakthrough innovations.

Originality/value. The paper represent a first comprehensive study about the subject of Jugaad phenomenon. It underlines similarities and differences between Jugaad, invention and innovation and it highlights the distinct “core novelty” included in each concept.


Keywords


Jugaad; forms of innovation; invention; creativity; bottom of pyramid people; developing economies

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