Travel behavior and the type of holiday they choose in Greece

Antonios Dalakis, Georgia Yfantidou, Alkistis Papaioannou, George Costa

Abstract


Holidays at destinations that include outdoor recreational activities are in recent years of the most chosen holiday all over the world (Dalakis, Yfantidou, Tsitskari, Kosta & Tzetzis 2016). The purpose of this research was to identify the behavior of the tourists who selected this destination. Our research took place in the region of Eastern Macedonia and Thrace, in North Eastern Greece, from 1-1-2015 to 31-12-2015 in order to monitor the tourist behavior in a year base. Participants in the survey were 3070 from seven different nationalities: Greek, English, Polish, German, Bulgarian, Cypriot and Romanian. Pearson correlations about motivation and travel type revealed important differences. The choices about the type of holiday of the English, German and Polish were different from the Greek, Bulgarian, Cypriot and Romanian. In this research we wanted to categorize the tourist behavior so as to help private business sector in the area (hotels and companies that provide outdoor recreational activities, etc.) in order to modify the marketing strategies to target potential participants with different cultural backgrounds.


Keywords


outdoor recreation activities; correlation; tourism; travel behavior; region tourism

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